Diesel was founded in 1978 by Italian designer Renzo Rosso. It was not until approximately 13 years later that the brand became recognized internationally. In the early 1990′s, the Diesel brand focused on an aggressive marketing campaign that involved international strategies. In 1996, the company successfully opened their first flagship store in New York City and started marketing to the US market. After basing their marketing strategy off of strategies the company learned in the US, they have become a huge player in the industry and offer unique Italian designs that are backed by German engineering. While the company does offer a wide range of fashion products, they are prided for their advanced watches that are stylish and affordable.
While the company does offer women’s and unisex watches, their line of men’s watches are the most popular. All Diesel watches incorporate fashion and trends into their designs without compromising technology. The company offers classic watch styles that have Italian leather bands, over-sized numbers, and a durable stainless steel casing. The company also offers avant garde designs in their Black Label collection with unusually placed watch faces and a triple-hinged watch band. Each Diesel watch is water-resistant and uses chronograph technologies and quartz movement. If you are still skeptical about quality, each watch comes with a two-year warranty backed by the manufacturer.
Diesel starts trends, they do not copy them.