Swatch is one of the few Swiss watch companies that overcame the economic crisis of the industry and succeeded. In the 1970′s, the Swiss watch industry was outclassed by Japan who was releasing simple watches that everyone wanted. Swiss companies could not compete with the slim designs Japan introduced because they did not have the technologies they needed to make a functional watch so slim. Thankfully for Swatch, the Swiss Corporation for Microelectronics and Watchmaking Industries came up with the technologies Swatch needed to create the first ever Swatch-a slim plastic watch. Since the release of their first Swatch-a slim, the Swatch Group has become one of the largest and most dynamic watch company in the world.
If you are looking for affordable watches with advanced technical capabilities and a unique style, look no further than Swatch. The “Simply Retro”, “Wheeling” and “Once Again” have all cornered the market and are leaders in the analog and chronograph market. Explore the sporty and timeless pieces offers by The Swatch Company and invest in a slim and stylish timepiece that you will be proud to sport on your wrist.
If you are looking for affordable watches with advanced technical capabilities and a unique style, look no further than Swatch.
More on Swatch
Formed in 1983 through the merging of the two Swiss watch manufacturers ASUAG and SSIH, Switzerland
Official Swatch Website: www.swatch.com
Swatch on Facebook: facebook.com/Swatch/
Swatch on Twitter: twitter.com/SwatchUS/
Swatch on Youtube: youtube.com/swatch